1. HOME
  2. Baby underwear is at the heart of our company

Baby underwear is at the heart of our company

Baby’s Comfort is our top priority…

We think of Baby’s underwear as a “second skin” and one of the most important items that baby wears. Familiar’s underwear is made with many creative twists for babies from materials and manufacturing methods through to design. Baby underwear is at the heart of our company.

Familiar’s passion for textile creation

Familiar uses a machine called a circular rib knitter to make our “Fraise” fabric for baby underwear. Fraise has a texture that is very soft on the skin, and it stretches in only one direction, meaning it keeps its original shape and will not lose its shape even after repeated use and frequent washing.

We use high-quality Japanese-made cotton thread.

Fraise stretches and breathes, and keeps a comfortable moisture level.

It takes six times longer to create Familiar’s “Fraise” fabric than most available in the market. We value traditional, quality knitting techniques and are committed to “analog” manufacturing methods and hand-made embroidery and print work to create our fabrics. We weave love into our products. The result is our exceptional Familiar Quality.
We don’t use high-speed, mass-production techniques to make our underwear. We stick to small, gentle, low-speed knitting machines. This is what gives Familiar’s “Fraise” fabric its uniquely soft feel.
The size of knitting machine we use depends on the size of the final product. The knitting machine spins slowly to make Familiar’s Fraise fabric.
All seams are on the outside. All stiches are sewn from the outside of the garment so as not to irritate Baby’s skin. Labels are placed outside too.

Wrap-around Style Short-Sleeve Underwear

Let us introduce our signature wrap-around style short-sleeve baby underwear.It has a front design that is very similar to a traditional Japanese kimono.
 
“Isn’t it worrying to have to pull baby’s clothes over their head when they can’t yet hold their heads up?”

Familiar’s wrap-around underwear lets you wrap baby’s body easily.There is no need for awkward head-holding or pulling the head through the neck opening.It stretches so effortlessly that Mummy can even put her arm through the sleeves. Babies can move their arms freely and changing is easy.

Two ribbons are used to fit the underwear perfectly around baby’s body.The size can be adjusted as the baby grows, so it can be used for a long time.
  
“When you see Familiar’s wrap-around underwear for the first time, you may be surprised that it looks inside out!”

No, it’s not inside out – it’s just that we intentionally do the sewing on the outside.To protect baby’s skin from any irritation, all stitches and labels are placed on the outside.

It’s Familiar’s philosophy and Familiar’s love for babies that go into creating this baby underwear.Familiar’s underwear has already wrapped millions of babies gently, softly, perfectly.Now we want you too to feel and see it for yourself, and your baby to enjoy it.


Onlineshop(0MTHS-)>>>

Onlineshop(0MTHS-)>>>

Onlineshop(0MTHS-)>>>

Brand story

In 1950, four women passionate about creating quality items for children founded Familiar. At Familiar we have always prided ourselves on our commitment to absolute quality. In 1992, we launched our “love quality” concept. Familiar’s products for babies and children are made with many creative twists from materials and manufacturing methods through to design.

Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation.
Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation. Farmiliar's corporate mission is to "Build children's potential." Together we will fulfil the potential that all children have. We will strive to create original products and services with love and care, and provide the best experience for babies and children who touch, feel, wear, or see our products for the first time in their lives. We continue to stay faithful to our brand values, while adapting to prevailing trends, and nurture the spirit of our four female founders to become ”The world’s best-loved company for babies and children.”