2. Shop


Pop-up shops in London

Our pop-up shop opening in London during this year.
Please check the below for detailed Information about pop-up shops.


Pure Baby is located across from the Chelsea and Westminster Hospital in Chelsea. Open since 2004 and loved by local mums and new mothers who give birth at the hospital, it has a wide selection of high-quality baby products from all over the world, for little ones up to three years old, while keeping its classic feel and the natural colour palette of the shop.

It is such a joyful coincidence that the first shop that Familiar chose to sell its pieces in London had exactly the same name as Familiar’s signature product series, Pure Baby.

Pure Baby shop has the largest selection of Familiar’s items in Europe. You can find Familiar’s beautiful hair clips and hair ties with detailed embroideries, Familiar’s easy-to-use and high-quality lunch items including cutlery set with chopsticks, baby essentials including the highest quality Pure Baby series products, and beautifully boxed gift sets that you can only buy online even in Japan.


Situated in the heart of London, Japan House is a space dedicated to the best of Japanese craftsmanship, creativity, design and technology.

A feeling of calm as soon as you step into Japan House, escaping from a busy London street. You may want to pick up a drink, such as a matcha latte, at the entrance counter and enjoy while you browse the products or plan your next trip to Japan at the information corner.

The only baby clothes presented at the store, for Japan House Familiar selected its Pure Baby Series and the silk blankets and duvet. Of the highest quality, ultimate comfort and luxurious feel, these products reveal Familiar's craftsmanship and technology which have been continued and developed since the company was founded in 1948.

Come and visit Japan House to feel Familiar from Kobe, Japan.


Found on Wilton Way in Hackney, Momosan Shop sits alongside other unique independent stores, such as the renowned Violet bakery, all contributing to the street's quiet, eclectic charm.

Showcasing products from all over the world, Momosan Shop is carefully curated by its owner Momoko. Taking time to understand the story and craftsmanship behind all the products sold at the shop, it is so clear how much Momoko values each piece, and how much she cherishes the relationships with the creators. This owner's thoughtfulness and understanding creates a depth to her curation and differentiates her shop from others.

Familiar's simple, beautiful, yet functional baby clothes have found a natural home here. We love popping into the shop to chat with the owner about the products, discover new items and see the ever-changing display under the beautiful light that streams through the window.

You can find Familiar products both at the shop and online.

Flag-ship shops in Japan

familiar main shop in Kobe, Japan

Address: 33-2 Nishicho, Chuo-ku, Kobe, Japan 650-0038
Tel: +81 (0)78 321-2468 (direct line)
Fax: +81 (0)78 321-2816
Open: 11:00 - 19:00
・ 5 minutes walk from JR Motomachi Station
・ 3 minutes walk from Subway Kaigan Line Kyukyoryuchi-Daimarumae Station

familiar Ginza- main store in Tokyo, Japan

Address: 1F・2F Ginza888 Building, 8-8-8 Ginza
Chuo-ku, Tokyo, Japan 104-0061
Tel: +81 (0)3 3574-7111 (direct line)
Fax: +81 (0)3 3574-7115
Open: 11:00 - 19:30
Closed: During months of February and August, we are closed on some national holidays.
Please call ahead to confirm.
・ 5 minute walk from Exit A2 of Ginza Station on Hibiya line
・ 5 minute walk from Exit A2 of Ginza Station on Marunouchi line

familiar Daikanyama-showroom and store in Tokyo, Japan

Address: 24-7 Sarugaku-cho, Shibuya-ku, Tokyo, Japan 150-0033
Tel: +81 (0)3 3461-2888 (direct line)
Open: 11:00 - 19:00
Closed: Some Tuesdays
・2 minute walk from Daikan-yama Station on Tokyu Toyoko line
・8 minute walk from Ebisu Station on JR Yamanote line
・8 minute walk from Ebisu Station on Hibiya line
・8 minute walk from Ebisu Station on JR Shonan-Shinjuku line

familiar in Hankyu Department Store-Umeda Main Store 11F in Osaka, Japan

Address: 11F Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka, Japan 530-0017
Tel: +81 (0)6 6311-2345 (direct line)
Fax: +81 (0)6 6313-9609
Sun - Thu 10:00 - 20:00
Fri - Sat 10:00 - 21:00
Closed: January 1st
・ 3 minute walk from Hankyu Umeda Station
・ 3 minute walk from Hanshin Umeda Station
・ 4 minute walk from JR Osaka Station
・ 2 minute walk from Umeda Station on Subway Midosuji Line

familiar in Isetan Shinjuku Store Shinjuku-Main Building 6F in Tokyo, Japan

Address: 6F Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Japan 160-0022
Tel: +81 (0)3 5269-7090 (direct line)
Fax: +81 (0)6 5269-7090
Open: 10:30 - 20:00
Closed: Some Wednesdays
Please call store ahead to confirm.
・ 5 minute walk from East exit of JR Shinjuku Station
・ 1 minute walk from Shinjuku-Sanchome Station on Marunouchi line
・ 3 minute walk from Shinjuku-Sanchome Station on Toei Shinjuku line