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PURE BABY SERIES

Designed and crafted in Japan, using 100% natural materials,
Familiar's Pure Baby series has babies' happiness and parents' peace of mind firmly at the forefront.

Worn next to the skin, these unisex basics are a baby's most important items, keeping them warm in the winter, cool in the summer, and beautifully comfortable all day, everyday.

With a choice of styles, ranging from sleeveless vests to full body coveralls, each Pure Baby garment can be worn alone or layered together. Simple details, such as keeping the seams and tags on the outside to prevent irritation to delicate baby skin, illustrate Familiar's dedication and ingenuity at every stage of design and construction.

All manufacturing processes, from hand-cut patterns to sewing and finishing, take place in Japan.

Impeccably made, elevated basics for babies in Japanese cotton, silk and wool.

From newborn to two years.

PURE BABY COTTON

Gentle on babies, hard-working for parents.
Introducing Familiar's Pure Baby Cotton.

・100% cotton.

・Developed by combining a special thread composition with a unique weaving method, Pure Baby Cotton is a breathable fabric which keeps baby's skin cool and dry even after perspiration.

・Beautifully soft against skin, baby stays comfortable all day.

・Machine washable and quick drying, Pure Baby Cotton is ideal for busy parents and for those who dry laundry inside.

PURE BABY WOOL

For a winter baby choose Familiar's Pure Baby Wool.

・100% natural.

・By wrapping extra long cotton thread around a merino wool core, Familiar have created a fabric that has all the warmth of wool, with the softness of cotton.

・Cosy and comfortable.

・Since the wool does not touch the skin directly, Pure Baby Wool is not itchy and remains perfectly gentle on delicate baby skin.

・Familiar's Pure Baby Wool is machine washable. Use a neutral detergent and wash in a laundry net on a gentle or delicate setting.

PURE BABY SILK

Effortless elegance. Everyday comfort.
Familiar's Pure Baby Silk cocoons babies in subtle luxury.

・100% Japanese silk.

・Japanese silk is only 0.04% of the world's total silk production. Silk reeled from this rare Japanese silk cocoon is twisted, scored and weaved gently to make a Fraise fabric.

・Lightweight, with a supple, beautiful gloss, silk's unique characteristics offer remarkable comfort and protection.

・Familiar's Pure Baby Silk is machine washable. Wash in a laundry net on a gentle or delicate setting.

A GIFT FOR A NEWBORN

The perfect gift for a newborn, packaged in a keepsake box featuring designs by Makoto Kagoshima for Familiar.

Brand story

In 1950, four women passionate about creating quality items for children founded Familiar. At Familiar we have always prided ourselves on our commitment to absolute quality. In 1992, we launched our “love quality” concept. Familiar’s products for babies and children are made with many creative twists from materials and manufacturing methods through to design.

Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation.
Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation. Farmiliar's corporate mission is to "Build children's potential." Together we will fulfil the potential that all children have. We will strive to create original products and services with love and care, and provide the best experience for babies and children who touch, feel, wear, or see our products for the first time in their lives. We continue to stay faithful to our brand values, while adapting to prevailing trends, and nurture the spirit of our four female founders to become ”The world’s best-loved company for babies and children.”