2. POP-UP STORE in Europe

POP-UP STORE in Europe

We had opened POP-UP STORE in LONDON and PARIS.
The theme is “ HITOTEMA ” that means essence for products or services make more special.
The shop's opened as a shop to show Familiar's delicate and detailed craftsmanship is expected through three senses of Fabrics, Handwork, Children's experiences.
Wish it could help you to find new information for childcare through our store.
We tried to offer our qualities of craftsmanship with genuine and tenderness with products and experiences.


We made adult-size ponchos out of 5 different kinds of fabrics: Tompkins, Fraiche, Italian Mesh, Wool, and Silk. Many people touched them and we were able to tell our commitment to quality.


Making Fami-chan's Bow-tie

Customers who purchased "Fami-chan" brand character cuddly teddy bear got a ribbon of your favorite pattern as a gifts!
Patterner of Familiar actually creates on the spot.

Archive Exhibition

We exhibited the archives of the 1970's and 80's, such as applique and hand embroidery.

Art wall

We held an art exhibition that embroidered walls by Familiar's designers.
They used applique to make wall art linked with Familiar's products such as denim bags or clothes on a fabric covered wall.

Children's experience

Design cardboard

Made a T-shirt from cardboard with colourful tapes and buttons.
They designed clothes that they would like to wear and patterns that they like.
Designers of Familiar joined as a adviser and enjoyed together.

Kids art wall

A lot of kids enjoyed decorate the wall using colorful tapes.
The wall which was white at the beginning changed vividly colored so that there was no place to put up the tape on the final day.


Livingstone studio (17th-20th Sep 2017)

■Place :Livingstone studio
■Address :36 New End Square, London NW3 1LS, UK
■Space :About 45㎡

Japan Green Medical Centre (3rd -7th Oct 2017)

■Place :Japan Green Medical Centre - Acton Clinic
■Address:Unit 7-8, Acton Hill Mews, 310-328 Uxbridge Rd, London W3 9QN
■Space :About 13㎡


The Japan Store ISETAN MITSUKOSHI (19th Sep - 7th Oct 2017)

■Place :The Japan Store ISETAN MITSUKOSHI Paris
(The Japan Cultural Institute In Paris, GF shop space)
■Address :101 bis, Quai Branly -75015 Paris
■Space :About 45㎡