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Momosan shop

Found on Wilton Way in Hackney, Momosan Shop sits alongside other unique independent stores, such as the renowned Violet bakery, all contributing to the street's quiet, eclectic charm.
Showcasing products from all over the world, Momosan Shop is carefully curated by its owner Momoko. Taking time to understand the story and craftsmanship behind all the products sold at the shop, it is so clear how much Momoko values each piece, and how much she cherishes the relationships with the creators. This owner's thoughtfulness and understanding creates a depth to her curation and differentiates her shop from others.
Familiar's simple, beautiful, yet functional baby clothes have found a natural home here. We love popping into the shop to chat with the owner about the products, discover new items and see the ever-changing display under the beautiful light that streams through the window.
You can find Familiar products both at the shop and online.
(Photo by Chihaya Kaminokawa)
79a Wilton Way, London E8 1BG
Tel: +44 (0)20 7249 4989
Opening Hours: Thurs – Sun 11:00 – 18:00
(Opening hours may vary, so please check before you visit.)

Pure Baby shop

Pure Baby is located across from the Chelsea and Westminster Hospital in Chelsea. Open since 2004 and loved by local mums and new mothers who give birth at the hospital, it has a wide selection of high-quality baby products from all over the world, for little ones up to three years old, while keeping its classic feel and the natural colour palette of the shop.
It is such a joyful coincidence that the first shop that Familiar chose to sell its pieces in London had exactly the same name as Familiar’s signature product series, Pure Baby.
Pure Baby shop has the largest selection of Familiar’s items in Europe. You can find Familiar’s beautiful hair clips and hair ties with detailed embroideries, Familiar’s easy-to-use and high-quality lunch items including cutlery set with chopsticks, baby essentials including the highest quality Pure Baby series products, and beautifully boxed gift sets that you can only buy online even in Japan.
208 Fulham Road, Earls Court, London SW10 9PJ
Tel: +44(0)20 7751 5544
Opening Hours: Mon – Sat 10:00 – 18:30, Sun 11:00 – 17:00
(Opening hours may vary, so please check before you visit.)

JAPAN HOUSE

Situated in the heart of London, Japan House is a space dedicated to the best of Japanese craftsmanship, creativity, design and technology.
A feeling of calm as soon as you step into Japan House, escaping from a busy London street. You may want to pick up a drink, such as a matcha latte, at the entrance counter and enjoy while you browse the products or plan your next trip to Japan at the information corner.
The only baby clothes presented at the store, for Japan House Familiar selected its Pure Baby Series and the silk blankets and duvet. Of the highest quality, ultimate comfort and luxurious feel, these products reveal Familiar's craftsmanship and technology which have been continued and developed since the company was founded in 1948.
Come and visit Japan House to feel Familiar from Kobe, Japan.
101-111 Kensington High Street, London W8 5SA
Tel: +44 (0)20 3972 7100
Opening Hours: Mon – Sat 10:00 – 20:00, Sun 12:00 – 18:00
(Opening hours may vary, so please check before you visit.)

Brand story

In 1950, four women passionate about creating quality items for children founded Familiar. At Familiar we have always prided ourselves on our commitment to absolute quality. In 1992, we launched our “love quality” concept. Familiar’s products for babies and children are made with many creative twists from materials and manufacturing methods through to design.

Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation.
Familiar’s philosophy has always been “Everything we do is for children” and “Let’s create clothes that we ourselves would want to dress our children in.” That hasn’t changed since our foundation. Farmiliar's corporate mission is to "Build children's potential." Together we will fulfil the potential that all children have. We will strive to create original products and services with love and care, and provide the best experience for babies and children who touch, feel, wear, or see our products for the first time in their lives. We continue to stay faithful to our brand values, while adapting to prevailing trends, and nurture the spirit of our four female founders to become ”The world’s best-loved company for babies and children.”