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The 1000days-from pregnancy, giving first initial cry and start conversation.

For the first 1000 days

The first 1000 days of a baby’s life, from being in the womb to giving their first initial cry to eventually saying their first few words. This period of development is one of the most precious times in life.

For the first 1000 days

Touch

The first precious sensations in a baby’s life.
The first 1000 days of a baby’s life, from being in the womb to giving their first initial cry to eventually saying their first few words. This period of development is one of the most precious times in life.
At Familiar, we strive to make these first sensations special, appealing to babies’ five physical senses.

We believe that each and every sensation of touch shapes a baby's future.

Manufacturing policy

"Quality and Care"
Our mission is “to design, produce and sell products with the same level of consideration and love we would give to our own child." We make clothes that sit against the skin as gently as a cuddle. Baby should always be comfortable, relaxed and able to move freely. Every aspect of the manufacturing process is carried out with the comfort of the baby in mind, from the design, the selection of fabric to the sewing process.

□ Underwear

A baby’s skin is very delicate.
Underwear comes into direct contact with bare skin. As such, we think of underwear as a “second skin” and believe it is very important to make it as comfortable as possible. At Familiar, care and attention is put into each and every step of the manufacturing process.

Rib knit underwear has high levels of stretch, breathability and excellent heat retention properties. The fabric is made carefully, stitch by stitch. The fabric is durable enough to keep its shape even when washed repeatedly but is also incredibly gentle and soft to touch.

Garments are entirely made in Japan:from the fabric itself to the manufacturing processes.
Seams are made on the outside of the garments to prevent chafing of delicate skin.

We believe the secret of comfort lies in the pattern of a garment. Bearing in mind the age of the child, we cut all our clothes by hand with great care.

□ Pyjamas

For babies over 6 months old, we recommend the use of pyjamas as part of a healthy bedtime routine. Familiar’s pyjamas are designed with the peace of mind of mums and dads, as well as babies, in mind.

For pyjama sets from sizes 60cm to 100cm, we have added buttons at each side in order to secure the tops to the bottoms.
The length and design of the tops and bottoms are designed to ensure baby’s tummy is always completely covered.
The waist of the bottoms can be adjusted with our original belt so that they do not feel too tight. There is a gap in the waistband to allow for easy adjustment.

Maternity Seminars

Expectant parents who come from overseas have a lot of questions and worries concerning childbirth.We are going to hold "maternity seminars" in English and Chinese at our Familiar Ginza and Motomachi shop.
We will demonstrate the proper way to use undergarments and baby bathing technique.
(We will also try to answer some of your questions)
※Session time: 2 hours.
Yokohamamotomachi Shop
【Maternity Seminar in English】
■Date: Fri 21st Jun 10:30~12:30
■Target participant: Women in their first pregnancy until 35 weeks and the family
■Fixed number: Two(2) expecting mothers (and spouse or partners)
■Fee: Free
■Instructor: Familiar baby consultant
※Please complete the reservation 3 days before the date of the event.

To reserve a space for the maternity seminar in English, please click here>>

■Address   :1 - 32, Nakaku Motomachi, Yokohamashi, Kanagawa, Japan 231-0861
■Tel     :+81 (0)45 263-6665 (direct line)
■Open     :10:00 AM - 19:30 PM
■Closed    :every Monday
■Access    :
3 minutes walk from Exit 5 Motomachiguchi Motomachi-Chukagai Station
Yokohama Minatomirai Railway Minatomirai Line

Ginza Shop
【Maternity Seminar in English】
■ Date: Fri 8th Jan 15:00-17:00
■ Target participant: Women in their first pregnancy until 35 weeks and the family
■ Fixed number: Two(2) expecting mothers (and spouse or partners)
■ Fee: Free
■ Instructor: Familiar baby consultant
※Please complete the reservation 3 days before the date of the event.

To reserve a space for the maternity seminar in English, please click here>>


【Maternity Seminar in Chinese】
■ Date: Sat 30th Feb 15:00-17:00
■ Target participants: Women in their first pregnancy until 35 weeks and the family
■ Fixed number: Two(2) expecting mothers (and spouse or partners)
■ Fee: Free
■ Instructor: Familiar baby consultant
※Please complete the reservation 3 days before the date of the event.

To reserve maternity seminar in Chinese, please click here>>

■Address   :1F・2F Ginza888, 8-8-8 Ginza, Chuo-ku, Tokyo, Japan 104-0061
■Tel     :+81 (0)3 3574-7111 (direct line)
■Fax     :+81 (0)3 3574-7115
■Open    :11:00 AM - 19:30 PM
■Closed    :During month of February and August, we are closed some of national holidays. Please call ahead to confirm.
■Access    :
1.7 minutes walk from Exit A2 of Ginza Station on Metro Hibiya line
2.7 minutes walk from Exit A2 of Ginza Station on Metro Marunouchi line

Kobe Shop
【Maternity Seminar in English】
■ Date: Thu 7th Jan 14:00-16:00
■ Target participant: Women in their first pregnancy until 35 weeks and the family
■ Fixed number: Two(2) expecting mothers (and spouse or partners)
■ Fee: Free
■ Instructor: Familiar baby consultant
※Please complete the reservation 3 days before the date of the event.

To reserve a space for the maternity seminar in English, please click here>>


【Maternity Seminar in Chinese】
■ Date: Thu 14th 14:00-16:00
■ Target participants: Women in their first pregnancy until 35 weeks and the family
■ Fixed number: Two(2) expecting mothers (and spouse or partners)
■ Fee: Free
■ Instructor: Familiar baby consultant
※Please complete the reservation 3 days before the date of the event.

To reserve maternity seminar in Chinese, please click here>>


■Address   :1-6-10 Motomachi-dori, Chuo-ku, Kobe, Japan 650-0022
■Tel     :+81 (0)78 321-2468 (direct line)
■Fax     :+81 (0)78 321-2816
■Open    :11:00 AM - 19:00 PM
■Closed    :Some Wednesdays.
Please call store ahead to confirm.
■Access    :
1.5 minutes walk from JR Motomachi Station
2.5 minutes walk from Hanshin Motomachi Station

1000 days Movie

How to wear overlap shirt and babywear


Baby bathing


How to wear nappy